Commercial Interruption

For the longest time, NHL’s television watching habits were blissfully commercial free.  He would watch DVDs, kids channels (where the only commercials were for their own shows) or DVRed shows (commercials quickly skipped by).  As he’s gotten older, though, he’s come to notice those little bits of advertisement.  I’d like to announce that my savvy son has realized that these are just crass attempts to sell him things he doesn’t need.  I’d like to say that.  Really, I would.  Sadly, I can’t.

Of course, NHL is only 7 years old, so his naiveté can be forgiven when it comes to this subject.  Still, it is both amusing and frustrating to hear a commercial come on the television only to be followed by cries of “Can we get that?”, “Can we go to that?”, “Can we watch that?”  Of course, since his little brother is such a copy-cat, those cries get echoed by JSL as well.

If an “As Seen On TV” product spot airs that shows kids gluing bits of paper together to make something that vaguely resembles a dog, suddenly the boys will want this item.  It is all they’ve ever wanted in their lives and they must possess it!

If the boys see a commercial for a fast food chain, they are overcome with a hunger for burgers and chicken nuggets.  And a toy.  Don’t forget the toy that comes with the meal!  (We used to let the boys have the rare trip to McDonalds until we realized that JSL was playing with the toys and refusing to eat anything but french fries.)

If NHL spies a spot for a new television show that will be airing, suddenly he develops a desire to see this show.  The DVR must be set immediately even if the show is a month away.  Never mind that the DVR can only go a week out.  This show is going to be the greatest thing EVER and they can’t wait to see it.

I’ve sat down with NHL and explained that he doesn’t need everything he sees in commercials.  I’ve told him that they are designed to sell him things.  Still, I know that come the next commercial interruption, he’ll be asking for something new that he just has to have.

How about you? Have your kids noticed and asked for items from commercials?

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My name is TechyDad. Alright, my name isn’t really TechyDad, but I’d prefer to keep my true identity hidden. Kind of like Clark Kent except I’m not an intrepid news reporter for the daily planet, but a web developer for a health care organization. Oh and I’m also not an alien that can fly and shoot lasers out of my eyes. I’m married to the most wonderful woman in the world, B and have two wonderful children NHL and JSL. You might know B as the blogger behind She had been blogging for quite awhile when I decided to give it a go. I’m a self-described nerd who is interested in all things technology, even if monetary realities don’t allow me to buy all the newest cool toys. I’m also a kid at heart. I will happily get down and dirty playing with my kids or sit on the couch with them watching cartoons. One of the perks of fatherhood: you get to play with toys and watch cartoons and pretend it’s for them! I also am an amateur photographer and can easily fill up a memory card or two if given the chance. I like writing about an eclectic mix of topics. One post may be about programming. The next might be about a boy’s day out with my kids. The one after that might be about copyright law and the one following that might be about a new gadget I’d love to get. My blog is like a box of chocolates, you never know what you’re gonna get.

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