Marketing – DadRevolution

Mom, Dad or Parent

Anyone who follows the parent blogging world knows the recent addition to the stereotype built against dads. The Huggie’s “Dad Test” ads expose a point of frustration for dads: the idea that dads are not capable to handle the duties that are required of having a kid. Changing diapers, feeding, watching, etc. Being a professional in the marketing and advertising field I completely understand the us Read More...

Father’s Day shouldn’t be Dads and Grads

By now you’ve heard the hype of Dad and Grads gifts – STAB me in my eyes and ears – there is little similar of a dad and a grad other then the fact that they could both be male. When I was a grad I didn’t care anything about the items I care about today with the exception of technology… Even then its a terrible pitch to bloggers, to shoppers, to place in ads… Dads and Grads ̵ Read More...